My SEO Framework

Most SEO work fails because it lacks a system. This framework documents how I analyze sites, prioritize work, run experiments, and decide what to ignore.

Step 1: Audit & Discovery

Understanding the current landscape, technical debt, and existing content performance.

Step 2: Search Intent Mapping

Aligning content with what users are actually looking for at each stage of the journey.

Step 3: Strategic Prioritization

Focusing on high-impact, low-effort changes that move the needle fastest.

Why a framework matters

Without a system, SEO is just a collection of tactics. A framework provides the logic for which tactics to use and when.

It turns "guessing" into "experimenting" and "hoping" into "compounding."