What is your process for researching keywords and topics?

I start by understanding your business goals and target audience. Then I use tools like Google Keyword Planner, Ubersuggest, and Search Console to identify relevant keywords with realistic competition levels and sufficient search volume.

I analyze search intent—what users actually want when they search these terms. Competitor research shows which keywords are working in your niche. I prioritize keywords aligned with your services, have commercial value, and match content you can create authentically. It's not just about search volume; it's about finding keywords you can actually rank for and that bring qualified traffic.