How do you identify growth opportunities?

I start with Google Search Console to find pages ranking #11-30—these are your low-hanging fruit that need optimization to reach page one. Then competitor analysis to see keywords they rank for that you don't, revealing content gaps.

Site audits expose technical issues limiting growth. I look for high-volume keywords with manageable competition and underperforming content that could rank better with improvements. Sometimes opportunities hide in old content nobody's touched in years. I combine data analysis with industry knowledge to spot realistic targets. Growth opportunities exist in every site; you just need to know where to look systematically.