How do you decide SEO priorities?

I use a simple framework: impact vs. effort. What changes will move the needle most with the resources available?

Critical technical issues get fixed first—they're blocking everything. Then high-potential content with minor optimization needs. New content comes after maximizing existing assets. I look at Google Search Console data to identify quick wins: pages ranking #11-30 that could reach page one with optimization. Every site is different, so I analyze your specific data, competition level, and business goals to create a prioritized roadmap. The goal is maximum results from focused effort, not spreading thin across everything simultaneously.