Do you start with audit or strategy?

Audit always comes first. How can I build a strategy without knowing what's broken, what's working, or where opportunities exist?

The audit reveals technical issues blocking your rankings, content that's underperforming, and gaps competitors are exploiting. Once I understand your site's reality, I develop a strategy tailored to your specific situation—not generic best practices. Think of it like diagnosing before prescribing. Some sites need technical fixes urgently; others need content strategy. The audit tells me where to focus first for maximum impact. Strategy without diagnosis is just guessing.